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Privacy policy

About Tourism NT

You can find information about Tourism NT operations and how to contact us through our corporate website.

Freedom of information and privacy

The Northern Territory Information Act (the Act) provides the community rights to access government information, including personal information, while the UK General Data Protection Regulation (UK GDPR) provides how identifiable natural persons (data subjects) in the UK can exercise their data subject rights. Both laws safeguard the privacy of personal information and personal data held by the relevant organisations and ensure that organisations collect and handle personal information and personal data responsibly.

You have the right to access and correct personal information and personal data held by Tourism NT. Before submitting an application, we encourage you to contact us first as we may be able to assist you without the need for an application.

Lodging an application

Under Freedom of Information:

Send completed applications, proof of identity and (if applicable) payment or receipt for payment of the application fee of $30 to:

Department of Industry, Tourism and Trade
Attention: Secretariat
GPO Box 1448
Darwin NT 0801

Phone: 08 8999 4002
Email: [email protected]

Information about Freedom of Information

Under the UK General Data Protection Regulation (UK GDPR):

The UK GDPR grants data subjects in the UK rights over their personal data, including:

  • Right of Access: You can request a copy of your personal data held by us
  • Right of Erasure (right to be forgotten): You can request the deletion of your personal data in certain circumstances
  • Right to Rectification: You can request the correction of inaccurate personal data
  • Right to Object You can object to the processing of your personal data for certain purposes.

If you wish to exercise these rights, you may submit a written request using the contact details below:

Via email: [email protected]

You may also write to us at:

Marketing Solutions Team
Tourism NT
Level 8, Charles Darwin Centre
19 The Mall, Darwin, 0800
PO Box 1155, Darwin NT 0801

Via telephone: +61 8 8999 1789

Your personal information & personal data

In the Act, Personal Information is any information a public sector organisation holds from which a person’s identity is apparent or is reasonably able to be ascertained. In the GDPR, personal data is defined as any information related to an identified or identifiable person

Tourism NT takes all reasonable steps to prevent unauthorised access to, and modification or disclosure of, personal information and personal data.

Tourism NT takes reasonable steps to protect personal information and personal data from misuse and loss.

Personal data and information is kept only for as long as it is needed for the purpose it was originally collected for. When personal information and personal data is no longer needed for that purpose it will either be destroyed or all information capable of identifying an individual user will be permanently removed.

You can make a request to Tourism NT if you would like access to any personal information and personal data held by Tourism NT about you. Access will be provided in accordance with applicable data protection laws. Information will be provided to you electronically, in a commonly used, machine readable format. If you request photocopies of documents or copies of photographs or other images, charges may apply.

Protecting your privacy

The Act provides remedies for breaches of privacy of an individual’s personal information. The Act contains 10 Information Privacy Principles that provide for the collection, use and disclosure, management and openness of personal information that Tourism NT deals with. Information on Privacy Principles

Privacy complaints

If you are concerned that your personal information and personal data has not been protected, or that Tourism NT has breached your privacy, you can make a complaint in writing, setting out your name and contact details, and the circumstances that lead you to believe that your privacy has been breached. Please provide as much detail as possible such as date, time, location of incidents, who did what, and the names and contact details of any witnesses.

To make a privacy complaint, download the Privacy Complaint form:

Download the Privacy Complaint Form (Word doc, 32KB)

If you are not satisfied with the response you receive from Tourism NT in relation to a privacy complaint, you can then lodge a complaint:

In Australia - with the Northern Territory Information Commissioner:

The Office of the Information Commissioner

In the UK - with the Information Commissioners Office:

personal-information-complaints-form-new-final-2307.pdf (

Collection of information

Tourism NT generally collects, holds, uses and discloses the following personal information and personal data:

  • on internet users based on their interaction with websites and social media accounts owned or operated by Tourism NT, the NT Government or our partners, including but not limited to,, and;
  • on consumers provided to the organisation by the individual, a third party such as a travel agent, third party data providers, data from travel industry partnerships or from a marketing organisation;
  • on travel partners. Tourism NT endeavours to seek the consent of the individual or their company to collect, hold, use and disclose this information. If the requisite specific consent is obtained, this information may also be disclosed to Tourism NT’s tourism partners and
  • relating to the employment, development and management of departmental personnel and contractors.

When you interact with us, you may be asked to provide personal information. This may include:

Identity Data: Your name, username or similar identifier, date of birth and gender.

Contact Data: Your place of residence, email address and telephone numbers.

Transaction Data: Details about products and services you have purchased from Tourism NT or our travel industry partners such as airlines, online travel agents and booking sites, and may include date and time of purchase.

Technical Data: Internet protocol (IP) address, your login data, browser type and version, browser actions, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Enquiry Data: Is data you provided us with when you contact us for customer service assistance (by any means of communication including written communications or via our website(s), support forums, telephone, email, SMS, or our social media channels) or when you visit us at a public event, such as a trade show or exhibition or participate in one of our surveys, competitions or prize draws, we may record all customer service communications and keep information about the particular communication, including your name, your business details, the reason why you contacted us, and the advice we gave you so we can track the resolution of any customer service issues and for customer service training purposes.

Profile Data: Username and password provided by you and information regarding interests and travel preferences. We may also collect additional personal information and data when you participate in activities such as online forums, web forms, quizzes, surveys and chat rooms; post information on bulletin boards or through social media; complete nomination and application forms; or request information via email.

Usage Data: Information about how you use our website, products and services, as well as the frequency and pattern of your service use.

Marketing and Communications Data: Preferences for receiving marketing from us and our third parties and your communication preferences.

Aggregated data

Aggregated data refers to numerical or non-numerical information collected from multiple sources, measurements, or individuals. It is compiled into summaries for various purposes like making comparisons, analysing trends, or generating statistics. For instance, we might aggregate your usage data to calculate the percentage of users who access a specific website feature.

We collect, use, and share anonymised aggregated data, such as statistical or demographic information. This data may be derived from your personal data, but providing it doesn’t directly or indirectly reveal your identity, it is not considered personal data under the law. However, if we combine or link anonymised aggregated data with your personal data in a way that makes it possible to identify you, the combined data will be treated as personal data and used in accordance with this Policy.



Some of the pages in websites managed by Tourism NT use ‘cookies’. Cookies are text files that a website transfers to a user’s computer hard drive. Using and processing cookies allows Tourism NT to customise web content for individual users. Cookies by themselves do not allow Tourism NT to see a user’s e-mail address or other personal information. If users submit personal information and personal data to Tourism NT, the information may be linked to data stored in the cookie. Once users check the cookie consent on the website their information will be collected through the use of cookies.

As you interact with our website, Tourism NT may use automated technologies or interactions to collect personal data by using cookies or other similar technologies.

Our website uses persistent cookies and session cookies:

  • Persistent cookies remain on your device for the period specified in the cookie. As an example, we use persistent cookies to recognise you each time you visit our website and to remember your preferences
  • Session cookies are created when you visit our website and are automatically deleted when you close your browser. As an example, we use these cookies to link your actions during a single session on our website and to make sure that our website performs reliably.

Some of our partners can also set third-party cookies on your device when you visit our website. We and our partners may use third-party cookies to provide more relevant advertising, to understand our users better, to keep our website functioning reliably and to help us deliver our services.

What types of cookies do we use?

Our cookies fall into the following categories:

Strictly necessary cookies

Strictly necessary cookies are essential in order to help you efficiently move around the website and use its features, such as accessing secure areas of the website. Without these cookies, we cannot provide certain services.

Examples of how we use strictly necessary cookies include:

  • balancing website traffic to ensure users receive a consistent and reliable service
  • limiting traffic to key parts of the website to maintain performance levels
  • storing your acceptance of our privacy policy, cookies policy and website terms of use, without which access is not granted to our website
  • managing the performance of the website during high traffic periods.

Performance/statistics cookies

Performance/statistics cookies collect information about how visitors use our website and are only used to improve how our website works. Without these cookies, you are less likely to receive invitations from us to complete surveys, and we will receive less detailed information about how you use our website.

Examples of how we use performance/statistics cookies include:

  • collecting statistics about which pages visitors go to most often
  • reviewing any error messages users see while browsing
  • gathering feedback through customer satisfaction surveys
  • gaining insight into how visitors use our website.

Functionality/preferences cookies

Functionality/preferences cookies allow our website to remember choices you make and information you provide, and to offer enhanced personal features. These cookies may also be used to enable services you have asked for such as watching a video. These cookies cannot track your browsing activity on other websites. Without these cookies you may find that certain non-essential features on our website don’t work, and you may find that our website is less convenient and reliable.

Examples of how we use functionality/preferences cookies include:

  • remembering your language and country of choice and presenting relevant content
  • personalising your experience so you receive content that is relevant to you
  • testing different designs before making them permanent for all users to optimise the design experience so you find our site easier to use
  • remembering who you are when you come back to our website.

Targeting/marketing cookies

Targeting/marketing cookies remember your visits to our website and are used to help us and our partners to deliver advertising that is more relevant to you and your interests. They include third-party cookies placed by our partners and other advertisers who share cookie data with us. These cookies can also help us to limit the number of times you see an advertisement and to measure the effectiveness of an advertising campaign. Without these cookies you are likely to see less personalised advertising on websites and some of our partner offers may not work as expected.

Examples of how we use targeting/marketing cookies include:

  • allowing our website to serve up different versions of a page for marketing purposes.
  • allowing third parties to display appropriate advertising and to track its effectiveness.
  • displaying messages which offer a selection of products based on your viewing behaviour on our website and other selected websites.
  • understanding our customers and members (including their online behaviour) that then drives all kinds of data-led usage. This may include sharing and receiving cookies with third parties from time to time.

Use of information

Information collected by Tourism NT is only for purposes related to its core functions and activities. Tourism NT’s core function is to market the Northern Territory as a travel destination.

Tourism NT may use personal information or personal data to contact the individual for direct marketing or market research purposes.

Tourism NT may use personal information and personal data to provide direct communication through email, targeted and retargeted advertising, targeted personalised digital content, social media contacts or other means. Tourism NT will use information on internet usage for the purpose of targeting specific content to users for the purpose of marketing the Northern Territory as a travel destination. Where appropriate, Tourism NT will prominently provide a notice in each direct communication specifying how an individual can request to discontinue future direct marketing or market research communications, where a user has not opted out.

Tourism NT uses personal information and personal data for statistical purposes. Where information is used for statistical purposes, all information capable of identifying an individual user will be removed. Statistics compiled from personal information and personal data may be made public, however no information enabling identification of any individual will be included in such statistical material.

Tourism NT uses personal information and personal data to learn more about people using its websites and social media. Tourism NT may collect, collate, and analyse this information to better understand and target its users and audience. Tourism NT may use this information to specifically target messages to users.

IP addresses are used to analyse trends, administer the site, track users’ movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Personal information and personal data may be shared with:

  • Tourism NT commercial and corporate offices located in the UK;
  • Advertisers within the UK;
  • UK-based travel industry partners such as airlines, online travel agents and booking sites;
  • UK-based cooperative marketing partners; and
  • UK-based third parties under contract to Tourism NT.

All parties with access to this information will manage it in line with Tourism NT’s policies and applicable laws.

Tourism NT will not disclose personal information and personal data for any reason other than the above situations without consent, unless disclosure is to prevent a threat to life or serious illness, required by law or for investigation proceedings of reasonably suspected unlawful activity.

If at any point Tourism NT decides to use personally identifiable information or personal data in a manner different from that stated at the time it was collected, all affected users will be notified. Users will have a choice as to whether their information is used in this manner.

Some websites managed by Tourism NT contain links to third party websites. Tourism NT is not responsible for the privacy practices of those linked sites.

Tourism NT uses Google Analytics, Adobe Analytics and Adobe packages. If you would like to know more please visit:

Google Analytics:

Adobe Analytics:

Storage of data & international transfer

Tourism NT stores personal data both within and outside the UK. For data stored outside the UK, we use Mailchimp, which guarantees compliance with the UK GDPR through the Standard Contractual Clauses (SCCs) incorporated into our agreement. You can find details of Mailchimp’s commitment at: Mailchimp and European Data Transfers.

UK General Data Protection Regulation (GDPR)

Under GDPR data protection laws, use of personal information and personal data must be based on one of a number of legal grounds and we are required to set out the grounds in respect of each use. Companies may process personal data only when the processing is permitted by the specific legal ground set out in the law.

In the table below, we have set out the relevant grounds that apply to each purpose of data processing that is mentioned in this Privacy Policy.

Purposes of the data processing

Type of data

Lawful basis for processing

To promote our partner travel products and services

  • Marketing and Communications
  • Usage
  • contract performance
  • legitimate interests (to allow us to perform our obligations and provide services to you)
  • consent

For marketing purposes

  • Marketing and Communications
  • legitimate interests (in order to market to you) and consent (which can be withdrawn at any time)

To provide customer support

  • Identity
  • Contact
  • Transaction
  • Enquiry
  • contract performance
  • legal obligation
  • legitimate interests (to allow us to correspond with you in connection with our services)

To comply with our legal obligations and for safety and security purposes

  • Identity
  • Contact
  • Transaction
  • Enquiry
  • Profile
  • Usage
  • Marketing and Communications
  • legal obligation
  • legal claims
  • legitimate interests (to cooperate with law enforcement and regulatory authorities)

For sensitive Personal Data

  • legal claims
  • vital interests
  • substantial public interest

To operate and facilitate your participation in our programs and clubs

  • Identity
  • Contact
  • Transaction
  • Profile
  • Usage
  • contract performance
  • legitimate interests (to allow us to provide tailored services to you)

To conduct market, consumer and other research

  • Identity
  • Contact
  • Transaction
  • Technical
  • Enquiry
  • Profile
  • Usage
  • Marketing and Communications
  • legitimate interest (to ensure that we understand our clients’ requirements)

To ensure website content is relevant

  • Identity
  • Transaction
  • Technical
  • Profile
  • Usage
  • Marketing and Communications
  • legitimate interests (to allow us to provide you with the content and services on our website)

Retention & deleting personal data

Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the information was collected, and any other permissible, related purpose.

When personal data is no longer needed (in accordance with the table above), we either securely destroy it, or irreversibly anonymise the data (and we may further retain and use the anonymised information).

Managing your account & subscription

If you wish to delete your registered account or unsubscribe to Tourism NT communications such as newsletters, publications, and event invitations, you may do so by contacting us on [email protected] or by clicking ‘unsubscribe’ at the bottom of an email newsletter.

To ensure we have the correct information, please include your registered email address, first name and last name, and requested change. For example:

Email: [email protected]
First and last name: Jane Doe
Requested change: Please delete my account.

We will reply to your email request within 30 business days or within any shorter period as may be required by applicable laws.

Opt-out from online targeting & advertising cookies

Tourism NT use online tracking and advertising technologies that include Google Adwords, DoubleClick, Adobe, TubeMogul, and Facebook, in activities such as analytics and online behavioural advertising, to provide you with more relevant messages.

You can find more information on these services and choose to opt-out from the services of your choice one by one by using this website.

How to manage your cookies

If you disable cookies in your browser, some areas of our website may not function properly or be accessible.

If you delete your existing cookies:

  • We will no longer know that you’ve opted out of online behavioural advertising, so the banners from our third-party advertisers will reappear when you visit other selected websites.
  • We will no longer automatically remember some information that you have provided to us (such as your language and country preferences) and you may be asked to provide this information again.

Find out how to clear, enable and manage cookies on your preferred browser.


Data privacy notice

Advice to all users

Your personal data is processed by Tourism NT as the Data Controller in order to send you the communication you have requested. If you do not provide your email address, we will not be able to send you your requested communication. By entering your email address and checking the sign up button you consent to Tourism NT communicating with you.

You have a right to access, correct the personal data we hold about you, a right to oppose to the processing of your personal data as well as a right to provide us with instructions concerning the use of your personal data after your death.

Advice to data subjects in the UK on GDPR compliance

Data subjects in the UK have a right of data portability, a right of erasure, a right to restrict the processing of personal data and a right to lodge a complaint with a Data Protection Authority.

To exercise your data subject rights, please contact [email protected]



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